Following a website redesign and the launch of the successful TXT 4 HELP Interactive program, National Safe Place announces the launch of their updated brand logo. The Safe Place logo not only signifies the organization’s corporate brand image, but also represents local safe havens for youth in crisis in communities across the country.
“It is crucial for young people in dangerous or threatening situations to know that there are trusted people in their communities that can help,” said Laurie Jackson, National Safe Place Executive Director. “While maintaining attributes of the original image, the new Safe Place logo aims to stand out in local communities as a trusted source for immediate assistance.”
Helping more than 279,000 youth since its inception in 1983, National Safe Place’s yellow and black logo has been the distinguishing symbol for the organization. By preserving the yellow and black diamond shape and incorporating simple imagery, the new look evokes feelings of security and protection. This logo’s rebrand is highly significant to the organization as this image is one that should be nationally recognizable amongst youth as a place to go for immediate help. With this new design, National Safe Place can ensure their message will remain clear and its purpose easily comprehensible nationwide.
The organization and its 141 member agencies across the country will work within an eight month timeline to replace all of the old Safe Place signs with the new signs.